Coronavirus (COVID-19) Charity fundraising FAQs

Our fundraisers are working at home. How should we adapt our fundraising practices to be able to continue our fundraising activities, e.g. direct marketing via email, text message or post?

You might need to adjust your organisation’s fundraising practices to be able to continue fundraising operations, for example if fundraisers are home working. If you intend to carry out direct marketing by telephone, email, text message or post, you must consider the following:

  • Remind all fundraisers to keep to the principles set out in Section 1 of the Code of Fundraising Practice. In particular, fundraisers should be mindful that their behaviour is respectful and does not apply undue pressure, as people may be feeling unusually anxious at this time.
  • Make sure you meet all standards in the Code of Fundraising Practice which relate to processing personal data. These can be found in Section 3. Other relevant sections of the code include:
  • The ICO has released new data protection guidance to help organisations remain compliant with data requirements. Ensure your data protection officers are also up-to-date with this guidance. Stone King also offers guidance on data protection while home working here
  • Observe any communication preferences that the individual has indicated to your organisation directly or via the Fundraising Preference Service.

The law and practice referred to in this article or webinar has been paraphrased or summarised. It might not be up-to-date with changes in the law and we do not guarantee the accuracy of any information provided at the time of reading. It should not be construed or relied upon as legal advice in relation to a specific set of circumstances.

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