Liverpool F.C. may have won the UEFA Champions League but in their recent head-to-head with the UK Intellectual Property Office they failed to register “Liverpool” as a trade mark for football-related products and services. The basis for the IPO’s decision was the “geographical significance” of the city of Liverpool.
A trade mark is an indication of the trade origin of goods and services. A trade mark must therefore relate to a particular supplier. It can become an indication of quality and reputation and is a piece of property that can be licensed.