The purpose of this policy explains how Stone King use cookies and similar technologies on our website, why we use them and how visitors can manage their choices. This policy supports transparency and helps ensure that cookies are used in line with applicable UK privacy and electronic communications requirements.
Why we collect cookies
When you visit our site, we collect and use information about the use of the website and “traffic patterns”, to identify what individuals are looking at when they visit us. When initially collected, some of the information relates to you as an individual, but is later anonymised, and in all cases is only used to improve the performance and use of the website.
We also collect information and data automatically through the use of cookies.
What are cookies?
Cookies are small text files the website can use to recognise repeat users, allow us to observe behaviour and compile aggregate data in order to improve the experience of the Site for you. For example, cookies will tell us whether you viewed the Site with sound or with text on your last visit. Cookies also allow us to count the number of unique and return visitors to our Site. All this data is anonymised, so that you cannot be identified from it, and we would only use it for the reasons given above.
We use the following cookies:
- Essential cookies - these cookies are necessary for the operation of the website.
- Functionality cookies - these cookies are important for the website to operate, although not necessary.
- Analytics cookies - these cookies analyse or predict preferences and behaviours.
- Marketing cookies - these cookies track users for direct marketing and advertising.
How do I change my cookie settings?
Upon a first visit to our website, you will be presented with the Cookie banner. From here you can tailor your cookie settings and opt out of non-essential cookies. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. You should be aware that some functions will not operate without the use of cookies and others will not function as well without them. Unfortunately, we cannot accept liability for any malfunctioning of your PC or its installed web browser as a result of any attempt to turn off cookies.
Please note that where our website contains links to other sites and third-parties, these links are provided for information only. We have no control over the contents and cookies on those sites.
Cookies used by Stone King
The list below details specific Cookies in use on the Stone King website:
| SESS* | This is a temporary cookie identifier that validates your identity as you navigate page to page, meaning you don’t have to re login after each click. It expired after 24 hours. |
| _gat | This cookie is set by Google Analytics and restrains request rate and limites data collection on high-traffic sites. It expires after 1 minute. |
| _ga | This cookie is set by Google Analytics and is used to store and count page views, calculate visitors, collect session and campaign data and track site usage. This cookie collects information anonymously. It lasts for up to two years. |
| _gid | This cookie is set by Google Analytics and distinguishes users by assigning a unique ID to their visit. It expires after 24 hours. |
| _gali | This cookie is set by Google Analytics and is Google’s enhanced link attribution feature. It temporarily stores the unique HTML ID of the link you clicked. It collects this data anonymously. It expires upon closure of your browser. |
| F24_autoID | This cookie is set by Force24 and acts as a temporary anonymous identifier for a visitor that tracks activity and monitors website behaviour. It will match this with a permanent user profile if you fill out a form or click a link from a company email. (This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. |
| F24_personID | This cookie is set by Force24 and identifies you as a specific individual once you interact with the website. This allows Stone King to tailor content and segment you for future communications. (This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and the ability to segment decisions for further communications. This cookie will remain active for 10 years unless deleted. |
| _clck | This cookie is set by Microsoft Clarity and records how users interact with the website. It assigns a unique clarity ID to your browser, allowing the platform to recognise you as the same visitor each time you return. It remains active for up to one year. |
| _clsk | This cookie is set by Microsoft Clarity and tracks user behaviour to connect multiple page views into a single session recording. It expires after one day. |
| CLID | This cookie is set by Microsoft Clarity and is a behavioural cookie that assigns a pseudonymous ID to your browser to identify you across any website that uses the service. It lasts for up to one year. |
| ANONCHK | This cookie is set by Microsoft Clarity and verifies ad clicks coming from Bing. It does not store information about your identity, but acts as a verifier. It expires after 10 minutes. |
| MR | This cookie is set by Microsoft Clarity and assigns a unique user ID to your browser so that Microsoft can track your interactions. It connects multiple page views into single browsing sessions and heatmaps and helps Microsoft determine relevant ads for you. It stays on your browser for up to one year. |
| MUID | This cookie is set by Microsoft Clarity and is the Microsoft User Identifier. It allows Microsoft to identify your device across different domains. It ensures your user behaviour across multiple sessions is assigned to the same user. It expires after one year. |
| SM | This cookie is set by Microsoft Clarity and synchronizes a user’s tracking ID across different Microsoft domains. This allows Clarity to generate heatmaps and session recordings correctly. This cookie lasts until the end of your current session. |
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